A good CRM system is an indispensable resource for modern businesses
CRM strengthens your customer relationships and improves efficiency. It helps organise and automate your processes and provides a better overview of customer interactions and data. We offer expertise and guidance to help you get the most out of your CRM system.
What is a CRM system?
A CRM system is a software used to manage interactions with current and potential customers. It is used to centralise customer data, manage sales processes and improve customer service. The importance of a CRM system lies in its ability to create a personalised customer experience, which can lead to increased customer satisfaction and loyalty. By gathering all customer interactions in one place, companies can analyse data and adapt their strategies.
What value does a CRM create?
Companies can benefit greatly from a CRM system. Firstly, it helps to streamline sales and marketing. For example, a company can track customer journeys and adapt campaigns based on behavioural patterns. This results in more targeted marketing and higher conversion rates. Secondly, a CRM improves customer service. With easy access to customer history, employees can provide quicker and more accurate responses to queries, increasing customer satisfaction.
How does the right CRM system help my business?
Choosing the right CRM system can have a huge impact on the success of your business. Here are some of the benefits:
Improved customer care
A CRM system allows you to follow all customer interactions and create a comprehensive customer profile. This makes it easier to understand their needs and provide customised solutions.
Increase sales
With access to in-depth customer data, you can identify sales opportunities and better target your offers. This often leads to an increase in sales and revenue.
Improved efficiency
CRM systems automate many work processes and allow you to save time. This increases productivity and reduces the risk of errors.
Better customer service
With access to all relevant information, your customer service representatives can deliver better support and resolve issues faster.
Increased customer retention
Thanks to better customer care and service, customers are more likely to stay with your business.
Improved collaboration
Centralised customer data makes it easier for different departments within the company to share information and collaborate effectively.
What is the difference between a CRM and a CE system?
A CE system is a software used to manage customer engagement. It focuses on creating positive and relevant experiences for customers throughout their lifecycle. A CE system can include several aspects of CRM, such as sales, marketing and service, but also other functions, such as loyalty programmes, feedback surveys and gamification.
The difference between a CRM and a CE system lies in the purpose and measurement. While a CRM system aims to optimise customer interactions and measure transaction-based outcomes, such as sales, conversions and retention, a CE system aims to increase customer engagement and measure emotional outcomes, such as satisfaction and loyalty.
Microsoft solutions for CRM
Microsoft offers a range of solutions and technologies to help you maximise the value of your CRM:
Dynamics 365 is Microsoft's complete CRM solution that brings together sales, marketing and customer service in one integrated platform. It allows you to optimise customer interactions, improve sales processes and deliver a personalised and efficient service experience.
Power BI is an advanced analytics tool that integrates seamlessly with CRM systems. The analytics tool gives you deep insights into your data through interactive dashboards and reports.
Microsoft Azure provides the necessary cloud infrastructure that ensures scalability and security for CRM solutions.
Power Apps makes it possible to build custom applications that integrate with CRM, giving you the flexibility to customise your workflows
Microsoft Teams supports collaboration and communication, which is essential for successful use of CRM systems.
How we can help you
We have extensive expertise in CRM solutions. With 1,000 IT specialists, we can offer customised advice to Danish companies. We help with everything from implementation to optimisation of existing systems, always with a focus on your business goals. Our approach is based on a deep understanding of the market and your customers' needs, ensuring that your CRM system becomes a valuable resource.
The benefits of choosing a certified Microsoft partner
When you choose us as a certified Microsoft partner, you get a CRM solution that is customised to your business - not the other way around. We help you get an overview of your customers, sales processes and marketing activities in Microsoft Dynamics 365 so you can work more efficiently and build stronger relationships. And we're by your side every step of the way - from consulting and implementation to ongoing optimisation.
Should you eventually need more than CRM, we are also a Microsoft Solution Partner within Modern Workplace, Infrastructure, Data & AI, Cyber Security and Business Applications. But you set the pace - we help you wherever your needs are.
When the need arises, we can help you bring your solutions together and create coherence across them - giving you a strong and efficient IT platform that covers your entire business.
Why choose a certified IT provider like us?
When companies are considering implementing a CRM system, it's crucial to work with a certified and professional IT provider like us. We have the in-depth experience and knowledge to ensure that your solution is optimised for your business needs.
Certified vendors often offer better support and ensure seamless integration. This minimises the risk of errors and maximises the return on your investment. By partnering with us, you get not only technological expertise, but also a strategic partner who understands your business and can help drive it forward.
Together, we can ensure that your organisation gets the maximum value from your CRM system so you can focus on what matters most: growing your business.
FAQ about CRM systems
Click on the question to get the answer.
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What are the benefits of a CRM system?
A CRM system improves customer management, streamlines sales and marketing, and provides insights into customer preferences. It helps build stronger customer relationships and increases business efficiency. You can also partner with an expert like ITM8 for professional advice.
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How do I choose the right CRM system?
Consider your business needs, integration options and budget. Analyse functionalities and usability to find a system that best suits your business. Consider partnering with an expert like ITM8 for guidance.
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Can a CRM system be customised?
Yes, most CRM systems can be customised to meet specific business needs. This includes changes to the user interface and adding special features. Feel free to consult an expert like ITM8 for customisation options.
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What does a CRM system cost?
Prices vary depending on functionality and vendor. Some offer free versions with limited functionality, while others require subscription payments that can vary significantly. An expert like ITM8 can help you find a solution that fits your budget.
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How can a CRM system improve customer service?
By giving employees quick access to customer history, they can deliver better and faster support. This improves the customer experience and builds trust and loyalty. For optimal utilisation, consider getting help from an expert like ITM8.